Successful Fundraising Mindset series – Part 3

Connect With Your Values and Vision

If the why is big enough, the how will become clear.”

What this means is that if your connection with your deeper values, and why you are doing what you are doing, is strong and clear then the way forward to reaching your goals happens with less effort.

In other words, if your motivation, intention and vision are crystal clear and focused, then you will often find that the steps you need to take to create this vision become clearer and more obvious.

Part of having a strong, clear mindset is taking the time to examine your own values and vision and to ask yourself what really motivates you.

This includes asking yourself: what are the qualities or intentions within yourself or your organization that underpin all your fundraising actions? These may be qualities such as: integrity, honesty, kindness, accountability, generosity, action-taking etc, so in the Workbook I ask you to make a list of these for yourself.

Further questions which will help you clarify your vision/values are: What matters to you? What fires up your passion? What benefit to the world or your own life are you seeking to make? And how does that make you feel?

Connecting with your deeper vision and values also helps potential donors connect with the bigger picture of your fundraising project. If you can relate your particular fundraising cause to how it is interconnected with other parts of life or humanity, it helps the donor feel like the issue is relevant to them, even if it is outside their immediate circle.  Sharing your vision and values is usually inspiring and uplifting to others.

By Terri Nicholson, (B.Nat, B.Dip.Bdy.Psych), Fundraising Expert and Author of “Fundraising Letter Secrets – Letter-Writing for Effective Fundraising & the Mindset to Succeed” 2010.

19 Responses to “Successful Fundraising Mindset series – Part 3”

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